Interview of the Month

MVNO Industry Summit Asia Interview

As the new VP of Sprint Wholesale International what does the world of MVNO and advanced networks mean for you?
"MVNO partnerships are a vital part of Sprint's international strategy. They have already contributed significantly to our current success, as evidenced in our 3Q11 earnings results. Wholesale net subscriber additions represent about half of Sprint's total net subscriber growth year to date.

"Sprint Wholesale Solutions continues to be at the forefront of the evolution of our industry - which is shifting toward mobility and connectivity. We are committed to providing global partners with customizable, cutting edge solutions that establish a direct connection to their customers and extend their business into profitable new markets. As the MVNO universe expands with unique applications and new business models, companies around the world depend on our advanced network and innovative offerings to get into the wireless game and remain competitive."

Which case studies did you most enjoy at the MVNO Industry Summit Asia event and why?
"The MTV Mobile and Red Bull Mobile presentations struck a chord with many attendees at the MVNO Industry Summit Asia. These two case studies underscored how Lifestyle brands can help MNOs successfully target some of the most profitable and sought after customer segments. They also demonstrated how having a wireless offering in turn can help consumer brands grow a larger share of market and wallet. It's a winning partnership for both sides of the equation, multiplying revenues, customers reached and ultimately profits."

How does Sprint's wholesale approach for the US differ from the rest of the world?
"Sprint Wholesale Solutions is dedicated to enabling MVNOs around the globe. We actively seek opportunities to expand our international partnerships and enable access to the U.S. market with unique, flexible wireless solutions. In addition, we recognize that MVNOs need to provide a portfolio of more than just 'me too' services to stay competitive. Mobile Broadband on Demand, MiFi and bundling wireless with existing wireline services are excellent examples of key differentiators. Sprint's commitment to international wholesale encompasses bringing our best assets to our global partners to help them grow their business and bottom line."

Further Interviews

Further interviews coming soon...